It's a boy – it's a girl

The search for a name for your offspring is often difficult: short or long, classic or exotic? A first name book is a good advisor at this time. From A to Z, these guidebooks list many different girls' and boys' names - a long list of names to work through. The design of most name books is not really creative. But there is another way. TYPE HYPE co-founder, designer and photographer Kirsten Dietz has documented company buildings and store fronts in the U.S., Europe and Asia that bear their owner's name: from car dealerships to hair salons to flower stores. A perfect decision-making aid for parents-to-be and new parents: A name is a career! For boys from Albert to Yusuf and for girls from Açelya to Yvonne. Almost 300 photos from Europe, Asia and the USA. From car dealerships to hair salons, corner bars and supermarkets to flower stores and laundromats, everything is represented. The book is designed as a reversible book: one half contains all the boys' names, the other half provides the girls' names. Winner of the "Award of Typographic Excellence" from the Type Directors Club New York and the "iF Design Award".